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Is it really eleven years ago that Cyprus became a member of the EU, during the largest-ever round of enlargement? I have a fairly vivid recollection of 2004, a turning point in Cyprus political history. The referendum rejection of the UN reunification (Annan) plan by the Greek Cypriots had as result the complete isolation of… » read more

PR challenges in a changing EU

“Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press release and pioneer in the field of crisis communications. Almost 100 years later, this slogan remains at the core of sustainable public relations. Though it takes long years to be built, an organizations’ […]

De Roemeense dictator Nicolae Ceausescu verplichte zijn burgers om de winters in de vrieskou door te brengen. Hij sloot de fabrieken door de werking van de elektriciteitscentrales te onderbreken om zo de nationale schuld van 9 miljard dollar terug te kunnen betalen aan buitenlandse banken. Deze maatregelen bleken niet te werken en na de volksopstand […]

No pasarán. Ils ne passeront pas. They shall not pass. Used in the battle of Verdun and later during the Spanish civil war at the siege of Madrid, the slogan is brought again to the public consciousness with the battle of Kobane. The small Kurdish city in Syria has been a brilliant paradigm of efficient, […]

Between 2009 and 2011, Greece went from being seen as a full member of the eurozone to “Ground Zero” in the Nation Brand Index, the concept of measuring global perceptions of countries across several dimensions like culture, governance, people, exports, tourism, investment and immigration. The impact of the global financial crisis, in combination with deplorable […]

In 2001, concerns about the competitiveness of Europe’s pharmaceutical industry led the European Commission to form a small, high-level group to investigate. The group, known as G10, chaired by two EU Commissioners and composed of major industry and governmental health stakeholders published its final report in May 2002. A few months ago, the European Federation […]

Crisis has become a part of our lives. We live in a knowledge society in which nothing lasts and everything changes. Whether its is an institutional crisis, a natural disaster, a nuclear accident, a terrorist incident, a dioxin affair, a stock market crash or a company closing down, crisis has become an everyday topic. Crises […]

Brussels, with its distinctly international flavor, famous historic monuments and memorable venues is one of the most cosmopolitan cities in Europe. As host of the EU institutions, hundreds of diplomatic missions, the NATO headquarters, thousands of non governmental organisations, lobbyists, press correspondents and multinational corporations, it is a unique world centre of political and economic […]

Social media is a term used to indicate on-line technologies and practices for sharing information and opinions; building relationships and promoting discussions. They created a new age in communications and increased the role and responsibility of communication professionals. EU institutions are aware of the growing influence of digital and social media on citizens and organisations. […]

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