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More colours in car adverts?

On the streets just outside the European Parliament in Brussels we’ve asked people about the information in car adverts, showing two versions of our imaginary MOTOKA car advert. In the first advert fuel consumption and CO2 info is very similar to the way it is currently displayed on car adverts. In the second advert the… » read more

The Car Fuel Efficiency campaign brings together transport-related organisations from across Europe who are dedicated to building up strong and effective public support in order to influence EU laws that serve to reduce CO2 emissions from new cars. We are now working on car advertising because we want to ensure that consumers are provided with… » read more

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