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On my precedent article, I insisted on the importance of integrating SEO (Search Engine Optimization) in your online communication. In particular, it was intended to EU bloggers which are great into writing great articles but genuinely ignore the basics of SEO. My overall advice was to base copywriting not on your perceptions but on the actual trends and needs of your target group.

From crawlability and indexability

However, before doing on-site optimization, you first need to ensure that your website is crawlable – meaning that search engine spiders can crawl it – to index it. A month ago, Matt Cutts did an SEO web audit session at Google I/O 2010 which consisted into quick reviews of different websites from a SEO point of view. Check it out!

Author :
EurActiv Network