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An important component of the online communication of European stakeholders remains after all press releases. Indeed, online press releases offer the advantages to reach a wider audience online while cutting definitely diffusion costs.

However, how do you ensure that your online presse releases are actually being read by your target audience? How to optimize your press releases to help them rank on strategic keywords / expressions on the Internet? Online influence is an art. This article, published on my eMarketing blog, provides strategic advice to help you increase your visibility through the SEO techniques. Because SEO press releases are better than costly print publications.

Author :
EurActiv Network