EU opinion & policy debates - across languages |

  1. Research the blogosphere carefully using blog search engines such as Technorati, checking the blog’s ranking and authority to find the most popular
  2. Actually read the blogger’s posts don’t just skim it – read several first to get a feel for their interests and personality. Check out the categories they cover which will also help – subscribe to their feed and check it daily
  3. If the blog is irrelevant – don’t send information to the writer anyway as this could cause more harm than good
  4. Make useful and constructive comments on posts which interest you – try and make the comments mean something
  5. Never make blatant plugs for your own or a client’s company straight away – this can cause major irritation
  6. Approach the blogger only after you think he may actually recognise your name. The approach should usually be personal but if it’s a team blog, address the team properly and say hello
  7. Use simple public relations – make sure you relate to this specific public
  8. Make sure your story is relevant before you send it
  9. Try and send other pieces of information with it rather than just a plain news release – try sending useful demo videos, photos and research all in an easy to digest format
  10. Apologise for the approach if it’s not relevant – these people aren’t journalists so take that into consideration
Author :
EurActiv Network