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5th March 2008

The pressure for simultaneous transparency, consistency and cost effectiveness is putting an ever higher premium on the integration of the public affairs function. Internally, organisations are often plagued by rivalry between management functions each claiming to deal with the external environment – Public Affairs, Corporate Communications, Public Relations and Corporate Social Responsibility. Externally, the reform of the European Union and the intensification of global co-operation make new demands with each passing year. Joined up public affairs is clearly desirable. How can it be delivered at a time of increased budget stringency and public questioning of the role of lobbyists?The ECPA Annual Conference is designed as a space in which the public affairs function can examine its own health and effectiveness. The best brains in European public affairs will once again gather to discover new insights and find practical tools to make the practitioner more effective.

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Author :
EurActiv Network