EU opinion & policy debates - across languages | BlogActiv.eu

Here comes product placement

Earlier this year the EU Institutions agreed a redraft of the Audiovisual Media Services Directive, formerly known as the Television Without Frontiers Directive, which allows:
… for the disputed practice of product placement – brand marketeers paying for their products being visibly used and displayed in made-for-TV productions. The Commission argues that “recent figures from countries […]

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