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By Israel Shamay

As Europeans and North Americans dig themselves out of snow this season and Australians suffer from record rainfall and massive flooding, the consequences of global warming and climate change to our environment may seem more like make-believe than impending reality. Cold weather may appear like a slap in the face of global warming, but the long-term global challenge of climate change is as real as ever.

Faced with these increasing threats to our environment, EUREKA’s 2011 is shaping up to be a year of innovative solutions and business opportunities. While technology is often the culprit behind environmental pollution and waste, it can and must be part of the solution.

In EUREKA, we ask ourselves: How can we create business opportunities through technological innovation and cooperation?

Well, the EUREKA Clean-Tech Action aims to do just that. Initiated for the first time as a EUREKA-wide campaign, the Clean-Tech Action is aimed at encouraging the bottom-up generation of cooperative industrial R&D projects in the clean-tech sector, utilizing ALL of the EUREKA support instruments available among its 40 member states.

These clean-tech projects will help improve our lives and societies while generating business prospects for industries. They will create sustainable products and solutions in a variety of fields – renewable energy, water technologies, and more. They can help create business opportunities and employment. And by bringing two or more international partners together – and bringing national funding schemes on board to support and share the risks – clean-tech innovation becomes more practical and closer to market.

If you are a company with an innovative idea for a clean technology in any field, we invite you to participate now in the EUREKA Clean-Tech Action – find a partner, get the funding, and generate a clean-tech project that will better our world and your business. You can apply for funding through all of EUREKA’s support instruments.

In order to facilitate clean-tech project generation, the Israeli EUREKA Chairmanship will hold dedicated B2B partnering events during the Eilat-Eilot Renewable Energy Conference and Exhibition in Eilat, Israel (Feb 22-24, 2011). EUREKA affiliated companies can receive special discounts and benefits, including assistance in coordinating B2B meetings and free access to the EUREKA Inter-Cluster Info Day, where leading European industry stakeholders will present on their activities and funding opportunities, including companies such as GE, Mekorot, Dong, VEOLIA, Siemens, Suez Environment, Philips, RAD, EADS, Ericsson, Schlumberger, Nokia, Alcatel-Lucent, France Telecom, Deutsche Telekom and more. Don’t be fooled by the snow, climate change is real and clean technologies are part of the solution!

Learn more at the EUREKA Clean-Tech Action website: http://www.eurekanetwork.org/cleantech

//www.skepticalscience.com/news.php?n=497)
Source: Skeptical Science (http://www.skepticalscience.com/news.php?n=497)
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