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More colours in car adverts?

On the streets just outside the European Parliament in Brussels we’ve asked people about the information in car adverts, showing two versions of our imaginary MOTOKA car advert.

In the first advert fuel consumption and CO2 info is very similar to the way it is currently displayed on car adverts. In the second advert the info is more prominently displayed with a colour-coded label.

Which one is more clear? Do you understand the figures?

Find out yourself while watching our video

[kml_flashembed movie="http://www.youtube.com/v/8UAu7GfzQvE" width="425" height="350" wmode="transparent" /]

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