Wednesday 1 October 2014

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Re-branding Greece: 7 Tips for Sustainable Nation Branding

By Stavros Papagianneas Between 2009 and 2011, Greece went from being seen as a full member of the eurozone to “Ground Zero” in the Nation Brand Index. Today, it is time for a rebranding of the country. Here's seven ways Greece can put itself on the map again...

 

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